The story of MACHINA begins with rejection. A thesis project rejected for being impractical. The loss of a scholarship. Who would want to embed electronics in clothing? It doesnt make sense. When we first started out 5 years ago, nobody knew what wearable technology was.
BUILDING AN ARTCILE OF SMART CLOTHING CAN BE AS COMPLEX AS BUILDING A ROBOT.
MACHINA is an advanced wearable technology brand launched in 2011. Based in San Francisco CA, the company is founded on the belief that smart clothing will enhance our lives rather than disrupt, disconnect and distract us by being functional, intuitive and aesthetic.
As founders, we are constantly motivated by the idea of extending the life of our ' products by providing our community with access to APIs.
WE MAKE WEARABLE TECHNOLOGY UBIQUITOUS BY MERGING FASHION AND TECHNOLOGY IN A FUNCTIONAL AND VISUALLY APPEALING WAY.
MACHINA's mission is to provide every digital athlete the best wearable garment for his respective discipline to help them get interactive, unique, faster and stronger. We are working hard to bring products to our world.
We believe that we are at the beginning of a new era in fashion. Clothing is beginning to merge with technology, and a new future will emerge. Integration will become uniquitous, in every device we have. But that will only be the beginning so we're working hard to make that world a vision, and are working in parallel in many of those fields to achieve that.