THE GOLDEN MACHINA
Inspired by “CRISPR” technology-- technology that can be used to edit genes and, as such, likely change the world. The essence of CRISPR is simple: it is a way to find a specific piece of DNA within a cell. After that, the next step in CRISPR gene editing is usually to alter that piece of DNA.
This is a collaboration with Medellin based streetwear brand Undergold.
Our mission was to create a hybrid, between two brands from different destinations and different identities. With the aim of changing the stereotype of the "Mexican / Colombian". Creating a super human with enhanced qualities and abilities that exceed those naturally found in humans. Today we are no longer the arepa, the tequila, the hat or the horse. We are working people with high creative capacity. This collaboration is an invitation to reflect on what is happening in Latin America as a creative economy power, our place in the world and to show that the only barrier sometimes is ourselves.
The collection consists of six different shirts, shorts, crewnecks, pants and a series of accessories, giving a total of 15 products that reflect the story of the creation of man where God gives us the gift of thought and speech. Thanks to this with our evolution comes innovation, new technologies and with it now man creates a new "species/race" of humans. "The superhumans". The fine line between man and machine. That's us.