MACHINA is an advanced wearable technology brand launched in 2012. The company is founded on the belief that wearable technology will enhance our lives rather than disrupt, disconnect, and distract us by being functional, intuitive, and aesthetic. As founders, we are constantly motivated by the idea of extending the life of our products by providing our community with access to APIs. "We make wearable technology ubiquitous by merging fashion and technology in a functional and visually appealing way."
Some of us have known each other all of our lives, but most of us for under a year. We’re all from different fields and converging many of our views and experience in this project. Most of us are firm believers in free software, and DIY, and care deeply about political issues and (h)ac(k)tivism. We believe that we are at the beginning of a new era in fashion. Clothing is beginning to merge with technology, and a new future will emerge. Integration will become ubiquitous, in every device we have. But that will only be the beginning. The second step will be clothing turning into exoskeletons, allowing people to do things that they couldn’t do before (lift heavier items, have better integration with computers, be able to project, jump higher). Then, biological components will allow us to build clothing that merges with skin, where a suit will no longer be an external part of the body (a little bit like a contact lens). We’re working hard to make that world a vision, and are working in parallel in many of those fields to achieve that. Among us there's an Egyptian fashion designer, a Daniel, a trend-hunting fashionista, the king of tailors, a great builder, a crazy cineast, a pakistani legend, a deranged musician, and a Kenshō-attaining coder. This is what some of us look like: