{"product_id":"pompeya","title":"POMPEII ’34","description":"\u003cp\u003e\u003cspan\u003eIn 1934, football became far more than a sport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenito Mussolini transformed Italy’s World Cup into one of history’s most calculated displays of fascist propaganda. Every victory reinforced the image of an unstoppable regime. Every player carried the expectations of a dictatorship. The pitch became a political stage where winning was no longer about football, but about power.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe volcanic stadium on \u003c\/span\u003e\u003cspan\u003ePOMPEII ’34\u003c\/span\u003e\u003cspan\u003e draws from the eruption of Mount Vesuvius that buried Pompeii beneath ash and fire. Here, the lava becomes a metaphor for the immense pressure placed upon the Italian squad, consumed by the demands of an authoritarian state that used football to manufacture nationalism and legitimacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a tribute to a championship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is a study of how sport can be transformed into propaganda, and how the greatest pressure often comes long before the final whistle.\u003c\/span\u003e\u003c\/p\u003e","brand":"Machina - Wearable Technology","offers":[{"title":"Medium","offer_id":45228410667117,"sku":null,"price":1584.0,"currency_code":"MXN","in_stock":true},{"title":"Large","offer_id":45228410699885,"sku":null,"price":1584.0,"currency_code":"MXN","in_stock":true},{"title":"X-Large","offer_id":45228410732653,"sku":null,"price":1584.0,"currency_code":"MXN","in_stock":true},{"title":"XX-Large","offer_id":45228410765421,"sku":null,"price":1584.0,"currency_code":"MXN","in_stock":true},{"title":"Small","offer_id":45526588358765,"sku":null,"price":1584.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0151\/9547\/files\/ITALIA_VOLC_FRENTE.png?v=1779647518","url":"https:\/\/www.machina.cc\/products\/pompeya","provider":"Machina Wearable Technology","version":"1.0","type":"link"}